“FRESH OR FREE” (feat. Drip Machine) by 7-ELEVEn

We needed increase awareness of 7-ELEVEn’s Fresh or Free coffee promise amongst Gen Z on TikTok. 7-ELEVEn refreshes its coffee every 30 minutes, making it fresh enough to drink black. There’s a cultural trend that people who drink black coffee think they’re hardcore for doing it. So, we released a song made for TikTok creators to poke fun at this idea, all the while encouraging the trial of 7-ELEVEn coffee.

With pop punk and emo making a comeback, it made sense to utilize that genre.