OXGUT HOSE CO.
Oxgut Hose Co. is a California based company that uses salvaged fire hose to craft beautifully brave designs, while also honoring the heroes who once used them.
out of home
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allbirds x oxgut collection
A partnership with Allbirds to create a collection of one-of-a-kind sneakers made from upcycled fire hose.
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PR stunt: #putoutthefire
Oxgut Hose Co. will write a letter to Apple asking to retire the fire emoji from the Apple keyboard on Earth Day to raise awareness about California wildfires.
PR event: fire hose red carpet
Oxgut will partner with the Oscars to create a fire hose red carpet to honor California firefighters. Celebrities will take photos and post on social media with a call for donations to the American Red Cross to provide relief for the California wildfires.
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