Pirate’s Booty

We were tasked with creating the first ever brand campaign for Pirate’s Booty, a snack so beloved by kids everywhere. We asked kids how the pirates make it so good, and all of their answers were unexpected and unscripted.

AGENCY: 360i

ECD: Brian Eden

Art Director: Haley Schrenk

Copywriter: Shaw Schiappacasse

Design Director: Brian Gartside

Designer: Sophia Del Plato

Producer: Lara Hurnevich

Director: Mary Dauterman

Photographer: Lindsay Kreighbaum

Production: imposter