PRE-GAME CHEW by Trident

We turned NBA star Kyle Kuzma’s chewing rhythm into a track to get people get into the zone.

We hyped it up on TikTok and Instagram with influencers and GIFs. We sent posters signed by Kyle Kuzma to our biggest fans.

Case Study

AGENCY: 360i

ECD: Devon Hong

CDs: Ilana Wolstein, Eric Dennis

Jr. Art Director: Haley Schrenk

Senior ADs: Emily Moore, Sarah Arrington

Senior CWs: Brian Naujelis, Dany Rothemund

Jr. Copywriter: Shaw Schiappacasse

Design Director: Brian Gartside

Sr. Designer: Sophia Del Plato

Graphic Designer: Luis Valencia

Director: Lauren Sick

Mix: Squeak E Clean

Original Music: Sam I (Sam Spiegel, Squeak E Clean)